Half term is coming up which means lots of people are taking the opportunity to escape the UK for a winter break. It’s the perfect opportunity to remind your customers about Post Office travel money and insurance. Here are some key opportunities from half term.
Memories of the Christmas holidays have long faded and summer seems ages away. It’s the perfect time for people to start booking a trip for some winter sun, or maybe they’re taking the opportunity to hit the slopes before the start of spring.
Many schools will be on half term next week (Monday 18 – Friday 22 February 2019 for schools in England and Monday 25 February – Friday 1 March for schools in Wales) which presents the opportunity to start conversations about travel in branch.
More customer opportunities
It’s not just those with children who are after travel essentials – other customers may also be planning a short break to escape the winter blues. Spending habits in the UK continue to show people want experiences such as holidays over material products or things.
According to Expedia, 36% of Generation Z have chosen a destination specifically because they saw the destination on social media. Photos of sunshine and sandy beaches will draw people to your posts on social media, as will more photos of more unusual destinations. Just be careful of copyright!
Last minute holidays are also set to increase in 2019, so it’s never too late to start the conversation. Find out more about 2019 travel trends here to discover some holiday talking points with your customers.
More than just value for money
Customers may want the best deal possible, but the best value doesn’t always mean the cheapest. They want quality, reassurance and peace of mind when they go on holiday – something offered by our travel insurance policies and our travel money card. And don’t forget, if your branch originally sold the card then any top ups made through the app are still credited to you.
Post Office provides award-winning travel money, but we need to ensure that we are compliant with HMRC requirements in order to be able to sell it. Keep an eye out for a letter in the next few weeks (if you haven’t had one already) with forms which Postmasters will need to fill out, whether you sell travel money or not.