With UK visitor numbers predicted to rise 69% this summer, and according to ABTA – now’s the time to be pushing the destination to customers who are leaving their holiday bookings to the last minute, but still want to bag a bargain. The Sterling strides against the Lira make Turkey the best value holiday hotspot this year. Read more in the Family Holiday report which featured in The Telegraph and Evening Standard.
After comparing costs in 15 popular European resort areas, our research found that prices have fallen since last July in Turkey, Bulgaria, Cyprus, Greece, the Balearic Islands, South of France and Italy. A drop in local prices and a small year-on-year rise in the value of sterling against the euro and other European currencies accounts for the increased spending power for UK holidaymakers.
A much bigger slump in the value of the Turkish lira against sterling means Marmaris has emerged as this summer’s bargain buy. Prices have fallen 36 per cent to £79.81 for the barometer basket, which includes a family meal, drinks, suncream, insect repellent and beach items ranging from buckets & spades, lilos and ice-creams to pedalo and banana boat rides.
Holidaymakers visiting Porec in Croatia (£143.37) and the Algarve (£139.19) will find that prices have risen significantly in both. Most expensive of all for the 13 Beach Barometer items was Sorrento in southern Italy. Despite a 6.7 per cent fall, the total cost of £230.45 was over twice the price in Marmaris, Sunny Beach or the Costa del Sol.
Andrew Brown, from Post Office Travel Money said: “The big variations in costs we found between the European resorts mean it really will pay dividends to do some homework before leaving home to get a realistic view of the holiday cash you will need for meals, drinks and other tourist staples. If you haven’t already booked and are looking for a late deal, the low resort prices in Turkey and Bulgaria make these countries great bets for wallet-watchers. In the Eurozone Spain is still great value and the low prices we found in Corfu make Greece a good tip too.”
Prices may be down in most European resorts but consumer research2 for this year’s Family Holiday Report found that overspending may still rock the holiday boat.
Andrew added: “Overspending seems to be a growing trend and that is why it is so important to set a realistic budget and try to stick to it. Take enough currency with you to avoid getting stung by poor airport bureau rates or ATM charges abroad. One way to check spending while abroad is to load money onto a prepaid card, like the Post Office Travel Money Card, as this will not incur the transaction charges that can add to overspending.”